9A – Effective Contact Strategies to Improve Response Rates

Effective Contact Strategies to Improve Response Rates
Presentation & Discussion: Survey Methodology
9A - Field

3:15pm-4:30pm on Tuesday, 5/21/2019

Toronto II

Ella Kemp, NORC at the University of Chicago

Session Focus
Presenters will focus on the latest improvements to contact materials and strategies, including using social media and text messages for respondent outreach and the effects of contact verification on response rates.

  • Using Social Media to Contact Non-Responders in a Longitudinal Study - Peter Batra, UM-Survey Research Center (UM-SRC)
  • Using Text Messages for Data Collection in Two National Dental PBRN Studies - Casey A Easterday, HealthPartners Institute
  • Improving Respondent Engagement Through a Multi-Step Active Contact Verification Process - Morgan Jones, East Tennessee State University