8A – Personalization and Customization

Personalization and Customization
Presentation & Discussion: Center Management and Staff Training
8A - Field

1:30pm-2:45pm on Tuesday, 5/22/2018

Jennifer Renner, HealthPartners Institute

Session Focus
With the decline in response rates, survey research centers understand the need to personalize the contents of surveys and other contact materials. In this group of presentations, experimental designs regarding the placement of confidentiality pledges and different envelope designs in addition to different survey formats in various modes are discussed.

  • Pledging Data Safety: The Placement of Confidentiality Pledges in Web Surveys and Contacting Materials - Nicole Tate, RTI International; Rob Lee, RTI International
  • Customizing Surveys for Mobile Devices and Personal Computers - Geeta Sunkara, RTI International
  • The Impact of Personalization Strategies on Survey Response Rates and Representation - Richard Hull, University of Nebraska, Lincoln - Bureau of Sociological Research