8A – Personalization and Customization

Personalization and Customization
Presentation & Discussion
8A - Field

1:30pm-2:45pm on Tuesday, 5/22/2018


  • Pledging Data Safety: The Placement of Confidentiality Pledges in Web Surveys and Contacting Materials - Nicole Tate, RTI International; Rob Lee, RTI International
  • Customizing Surveys for Mobile Devices and Personal Computers - Geeta Sunkara, RTI International
  • To Tease or Not To Tease? Testing the Use of Teasers on Mail Survey Envelopes - Debra Rusz or Delicia Solis, MSU Office for Survey Research
  • The Impact of Personalization Strategies on Survey Response Rates and Representation - Richard Hull, UNL-Bureau of Sociological Research