8A – Pre and Post Incentive Strategies

Pre and Post Incentive Strategies
Presentation & Discussion: Survey Methodology
8A - Field

1:30pm-2:45pm on Tuesday, 5/21/2019

Toronto II

Christy Storey, A.L. Burruss Institute - Kennesaw State University

Session Focus
Incentives are an important tool for obtaining higher response rates in the world of survey research. This session will explore pre- and post-interview incentive strategies, including monetary and non-monetary incentives and experimental designs.

  • Implementing and Maintaining an Electronic Incentive (PayPal) in a Longitudinal Study - Alyson Miller, RTI International
  • Sequential Prepaid Incentives and Cover Letter Appeals: Effects on Response Rates, Data Quality, and Costs in an Address-Based Mail Survey - Jennifer Dykema, University of Wisconsin Survey Center
  • Effect of Monetary and Non-Monetary Post-Incentives on Response Rates to the Wisconsin Pregnancy Risk Assessment Monitoring System - Stephanie Hartwig, University of Wisconsin Survey Center