Workshop: Survey Methodology
4:00pm-5:15pm on Sunday, 5/20/2018
Kathleen Joyce Weldon, Roper Center for Public Opinion Research, Cornell University
The Roper Center for Public Opinion Research at Cornell University is a non-profit archive holding the world's largest collection of polling data, including over 23,000 datasets and iPOLL, a question-bank with results from over 700,000 U.S. polling questions dating back to 1935. Topics covered include politics, health, education, environment, gender, race relations, religion, work, the justice system, and many more.
This presentation will center on practical ways to put iPOLL to work for you in conducting highest-quality research. By the end of the workshop, you should be able to use the archive to find questions on your topic of interest, identify public opinion knowledge gaps, compare the effects of different question wordings, locate trend questions to update, and determine size of established sub-populations in order to better estimate survey length.
iPOLL and the data-set collection are available only to users at Roper Center Member Organizations, which include nearly 300 institutions. To determine if you have access to Roper resources before the workshop, please check the list of members on the Roper website.
If your organization is not yet a Roper Center member, this is an opportunity to see if membership might be a good resource for improving your shop's questionnaire design methods.