The Changing Landscape of Human-Centered Questionnaire Development
Chief, Center for Survey Measurement, U.S. Census Bureau
This presentation considers how some of our common questionnaire development methods are evolving in response to shifts in survey modes, availability of new data sources, and other notable changes in the survey landscape.
Director, Michigan Program in Survey Methodology, University of Michigan
Fred Conrad is a Research Professor at the University of Michigan’s Survey Research Center. He will discuss several new and emerging modes for collecting conventional survey data (i.e., self-reports), specifically text messaging, virtual interviewers, and video-mediated interviewing. In addition he will talk about two types of data that are not self-reported but may hold promise for social and behavioral research: sensor data collected with smartphones and social media posts, specifically tweets. He will suggest that the Total Survey Error framework continues to apply and can help improve quality across modes and types of data.